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Welcome
to the
"Real America"
Your Guide to the American Rockies
2006 Edition
The Real America Guide is a unique travel magazine,
published to foster both trade and consumer travel
to the Real America
region.
"Working with Monarch
Publications made my job so much easier. They
produce outstanding publications and are extremely
professional and client-focused. They have truly
taken our travel guides to new heights!"
- Scott Balyo, Director of Marketing
Rocky Mountain International
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| 2. |
What
is the Real America
Real
America is a region of the United States
that groups the state tourism departments
of:
- Wyoming
- South Dakota
- Montana
- Idaho |
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Official
gateway cities for the Real America
Region include:
-
Denver
- Minneapolis/St. Paul
- Portland
- Salt Lake City
- Spokane |
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| 3. |
What
is RMI / Rocky Mountain International? |
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Entering
its 16th year of existence, RMI or Rocky
Mountain International is a regional
organization that is committed to promoting
international tourism activities for
the Real
America region.
RMI’s headquarters are located
in Cheyenne, Wyoming. RMI also has overseas
offi ces in London, Frankfurt, Amsterdam,
Brussels, Paris and Milan. |
| 3a. |
How
does RMI promote the Real America region? |
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Among
the many tools and strategies that RMI
has identifi ed and implemented to promote
international tourism in the region,
the following three have a direct impact
on the editorial, production and distribution
facets of "The Real America"
guide: |
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Overseas
Offices
It was quickly recognized that to be
effective in their target markets, RMI
needed high-quality, dedicated professionals
on the ground:
- Rita Hille and Susanne Schmitt, Germany
- Claire Blacknell, United Kingdom
- Arjan Helle and Karin Gomes, The Netherlands
- Hervé Duxin, France
- Dr. Olga Mazzone and Mario Bavari,
Italy |
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Partnerships
The region continues to expand its prestige,
accessibility and attractiveness because
of strategic partnerships with Gateway
Cities (Denver, Salt Lake City, Minneapolis/St.
Paul, Spokane, Portland), as well as
RMI partners (Best Western International,
Yellowstone Park Lodges, Rapid City
CB, Buffalo Bill’s Cody Country
and the Boise CVB). |
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Communications
Since RMI’s inception, its portfolio
of publications has grown from 50,000
to 75,000 in circulation and from two
to four language editions. |
| 3b. |
RMI
Trip Report Statistics |
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An
important tool for measuring regional
success in the target markets is RMI’s
exclusive TRIP (Tourism Research Inventory
Product) Report Program. Described below
is a general overview of RMI’s
TRIP: |
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| 1. |
RMI’s
overseas offi ces gather up every
tour operator brochure in their
market and “extract”
all of the fl y-drive, group,
motorcoach, accommodations, itineraries
and packages that relate to Wyoming,
Montana, Idaho or South Datoka.
That information, including the
number of departures, number of
overnights offered, overnight
properties, and other details,
are entered
into a database. That database
is then forwarded to RMI headquarters. |
| 2. |
When
the extracted data arrives, it
is imported into a specially-designed
software program with over 800
built-in calculations, an interactive
menu and a series of reports.
RMI is then able to compare the
data from previous years by product
category, market, state, city
and even individual property. |
| 3. |
The
results of the analysis for 2003-2004
are as follows: |
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UK
Market
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Fly-Drive
Accomodations
Motorcoach
Packages
Group
TOTAL
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62,247
508,175
223,520
118,063
46,818
958,823
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French
Market
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Fly-Drive
Accomodations
Motorcoach
Packages
Group
TOTAL |
59,943
134,685
27,560
28,039
127,255
377,482
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Benelux
Market
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Fly-Drive
Accomodations
Motorcoach
Packages
Group
TOTAL |
48,268
37,230
83,160
9,326
688
178,672
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German
Market
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Fly-Drive
Accomodations
Motorcoach
Packages
Group
TOTAL |
72,899
105,484
112,920
16,839
14,409
322,552
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Italian
Market
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Fly-Drive
Accomodations
Motorcoach
Packages
Group
TOTAL |
59,453
167,535
162,320
47,633
1,305
438,245
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| 5. |
Readership |
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The
guide is distributed free-of-charge
to Trade Personnel (Tour Operators,
Travel Media and Travel Agents) and
Consumers. |
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| 6. |
Circulation
& Distribution |
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There
will be 75,000 copies of "The Real America
Guide" published which will be divided
into four languages, as follows: |
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English |
30,000
copies |
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German |
25,000
copies |
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Italian |
10,000
copies |
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French |
10,000
copies |
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"The
Real America" guide will be delivered
to RMI's Overseas offi ces (in Germany,
UK, Benelux, France and Italy) from
which it will be distributed throughout
Europe: |
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At
all the major travel tradeshows in the
RMI target markets, including: |
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| In
the United Kingdom: |
The
Manchester
Holiday Show,
which is one the the largest consumer
travel expos in Europe. During
the three-day show last year,
over 3,300 Guides were distributed
by the RMI staff. |
| In
Germany: |
ITB
(Berlin) as well
as at variety of other shows throughout
the country |
| In
Italy: |
BIT
(Italy), and other
venues such as horse shows |
| In
the USA: |
At
POW
WOW and at the
4 States
Governor's Conferences
to showcase the RMI region to
suppliers interested in marketing
themselves internationally. |
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The
Guide is also distributed at dozens
of regional travel shows and tourism-related
seminars: |
| In
Italy, for example: |
At
the Cowboy
Guides Ranch in Voghera
(one of Italy's largest and most
popular theme parks/guest ranches)
- the RMI staff distributed over
3,000 copies during the nightly
Rodeo Entertainment. |
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| "The
Real America" guide is utilized
by the RMI overseas staff when making
sales calls to the industry. |
| "The
Real America" guide is featured
at numerous Visit USA Showcases throughout
RMI's markets. |
| "The
Real America" guide is available
to consumers through our fulfi llment
house programs in the UK and Germany. |
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| 7. |
Advertising
in "The Real America" guide |
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"The
Real America" guide represents
a unique opportunity for any company
located in the Real America region wishing
to market its product and/or services
to travel trade personnel and consumers
in Europe. |
| 7a. |
Why
should you advertise in "The Real
America" guide? |
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There
are four excellent reasons to choose
the guide for your promotional needs: |
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| Reaching
the Right Audience |
| Your
target audience are Buyers throughout
Eu- Your target audience are Buyers
throughout Europe who are picking
up the magazine because they are
interested in booking packages
for their clients and/or for themselves.
"The Real America" guide
is one of the premier U.S. destinations
for many Europeans: |
Market
trends show that Europeans
are once again considering
to the USA as a choice vaction
destination due to the favorable
exchange rate between the
Pound Sterling and the Euro
over the U.S. dollar.
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Travel
Trends show a preference on
the part of the European to
avoid purchasing city packages
in favor of more leisurely
landscape oriented destinations,
perceived as more friendly
and peaceful for the holidays.
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| Visibility |
| By
promoting your products, services
and/or By promoting your products,
services and/or destination in
the Guide, you will make sure
that those Travel Trade and Consumers
fi nd their way to your company: |
Demand
for information and promotional
materials for the region is
very strong
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"The
Real America" guide is
the primary response piece
to overseas inquiries for
information on travel opportunities
in the RMI region.
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| Year-Round
Promotion |
| The
Directory is an annual publication
that will The Directory is an
annual publication that will remain
at your Buyers' fi ngertips for
an entire 12 months. |
| In
the coming year, RMI anticipates
increased activity in direct promotions,
and travel-related consumer shows
at which "The Real America Guide"
will be distributed. |
| Value |
| Purchasing
a full page 4/c advertisement,
for ex- Purchasing a full page
4/c advertisement, for example,
will allow you to reach each of
your 75,000 potential Buyers for
about US $0.11. |
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| 7b. |
Advertsing
Rates & Samples |
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| Back
Cover |
US
$12,500 |
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| Inside
Covers |
US
$10,500 |
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| Centerspread |
US
$20,500 |
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| Full
Page Opposite Table of Contents |
US
$9,500 |
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| Full
Page (4/C or b/w) |
US
$8,500 |
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| Half
Page (4/C or b/w) |
US
$5,500 |
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| Third
Page |
US
$3,500 |
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| Quarter
Page |
US
$2,500 |
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| Sixth
Page |
US
$1,950 |
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| Business
Card |
US
$1,000 |
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Advertisement
Samples |
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Full
Page
opposite Editorial |
Half
Page
within Regional Info |
Quarter
Page
within Regional Info |
1/6
of a Page
within Regional Info |
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| 7c. |
Reserving
your Advertising Space |
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To
reserve your advertising space, please
contact Barry Gordon via either:
- E-mail: bgordon@monarch-publications.com
or
- Telephone: 1.973.206.8931 /
Cell: 1.908.887.9978 |
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| 8. |
Mechanical
Specifications |
| 8a. |
Advertising
sizes: (all meaurements are
in inches) |
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Publication:
- Trim Size (W x H): 8.5" x 11"
- Binding: Perfect Bound
- Color Process: CMYK
- Paper: Glossy |
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Advertisements:
Full Page: 8.5" x 11"
- Bleed: be sure to add 0.58"
on all four sides
- Gutter: text must be kept at
5/16" from any inside edge
Half Page Vertical: 3.625" x 9.8"
Half Page Horizontal: 7.325" x
4.85"
Half Page Island: 4.85" x 7.325"
Third Page: 4.85" x 4.75"
Quarter Page: 3.625" x 4.65"
Sixth Page: 2.36" x 4.75"
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| 8b. |
Format
Required: |
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Please
send advertising materials in electronic
format. Materials can be saved as :
- EPS or TIFF files / 300 dpi resolution.
If you are sending an EPS or TIFF file:
please be sure to include
all artwork and fonts along with your
advertisement
Attention QuarkXPress
Users!
please use the "Save
As .eps" option under the "File"
menu
- PDF file / high-resolution, press-ready
All
advertising materials should be accompanied
by a color proof.
*
The publisher will not be held responsible
for errors resulting from materials
saved in formats other than those specified
above. Furthermore, the publisher will
not be held responsible for discrepancies
in color, font, text, etc. if advertisements
were submitted without color proofs.
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| 8c. |
Shipping
Instructions: |
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Electronic
files no larger than 5MB can be e-mailed
directly to: dariak@monarch-publications.com
Larger files should be supplied on CD
and sent via courier to:
Attn: Daria Kissenberth
c/o Monarch Publications
654 Honeybrook Circle
Stewartsville, NJ 08886
USA
Tel: 1.908.213.8914 |
| 8d. |
Deadline
for advertising materials |
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Advertising
Materials should arrive in our office
no later than
Friday,
January 5th, 2006 |
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| 9. |
Ordering
your copy of "The Real America"
guide |
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To
request a copy of the guide, please
click
here |
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Privacy
Statement
Monarch Publications International, LLC considers
internet user privacy to be of paramount importance.
Information gathered from visitors and members
of our website is used for the sole purpose
of maintaining their accounts with our company.
We do not sell, distribute, or share in any
manner the information that has been submitted
to us. All information is transmitted through
our secure server using industry standard
128-bit encryption for your complete privacy
and security. |
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©2005 Monarch Publications International, LLC
2060-D E. Ave. de los Arboles
Thousand Oaks, CA 91362-1361 • USA
Ph: 1.805.497.9817 • Fax: 1.805.497.3063
bgordon@monarch-publications.com |
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